The WebMedia service of PubliCo consists of net sites which are the leading electronic media of their respective industries. Our sites are characterised by a content-driven mindset which is expressed through our print media and the material produced by our customers. In addition to business info, we emphasise bringing the product and service information of our client companies into the limelight via e-brochures.
We market our WebMedia service sites through industry-specific effort using trade fairs, our print media and electronic target group e-letters.
We report the client-specific visitor numbers of our WebMedia service via an independent, external monitoring service.
Our Webmedia service has been divided into two product categories:
BUSINESS TO BUSINESS INDUSTRY MEDIA
finlandexports.com, suomenteollisuus.com, enertec.fi, papertec.fi, envirotec.fi, seatec.fi, prointerior.fi, distributor.fi
One of the core rules of communications point out that medium is the message. When one is talking about marketing communications, every company chooses their own agenda and context. This means that one must seek visibility in those venues which bring added value to the operations of the company.
Therefore one needs new kind of focus on target groups which can represent global audiences, groups rallying around a common interest, local communities – or something in between.
What is relevant from the point of view of business is that connecting with these target groups requires a deeper understanding of their needs. Through this knowledge, it becomes possible to establish a contact that is more versatile and fulfilling than previously.
B-GUIDED.NET CONSUMER MEDIA
sisustusnetti.net, ravintolanetti.net, kulttuurinetti.net, muotinetti.net
b-guided.net is a diverse portal which offers up the coolest temptations of the metropolis for the city surfer, delivering a full breakdown by sector. The popular b-guided e-letter wraps up the best articles of the portal – as well as the most talked about stores in town – into one smooth package. The e-letter subscriber receives the whole set into his/her e-mail box, virtually guaranteeing that no competition or interesting piece of news will go unnoticed.